The goal of this project was to develop our skills in packaging design of a spice of our choice. The design had to be culturally inspired.
I decided to create a family of packaging for achiote powder, which comes from a tree that is native to tropical areas, and is heavily used in the culture of my family in Guam.
A lot of inspiration for the design of this packaging came from the flags of different areas in which achiote/anatto is grown. I used colors representing the flags of the Philippines, Jamaica, and the Bahamas to represent these tropical areas. I also played around with bold shapes and patterns that I felt resembled the high energy and charisma that surrounds these cultures.